1. Improve and enhance staff proficiency through motivational and developmental training.
  2. Adhere to a system of prudent expenditure.
  3. Enhance the Council's role in implementing quality infrastructure projects, public amenities and recreation.
  4. Enhance and maintain a harmonious population in a healthy, safe, and beautiful environment.
  5. Ensure that the Council becomes the driving force in socioeconomic and cultural development, thus improving the quality of life for residents and eradicating poverty.
  6. Meet all responsibilities entrusted upon by the State Authorities in its role as a "Stakeholder" in the Mersing District Council.